The Problem:
Current sociocultural norms and income distribution, disproportionately disenfranchise women, who remain underserved and under-insured. Further, insurance products are largely gender-neutral and do not take into account the specific needs of women.
The Challenge Statement:
How might technology be used to encourage the uptake of existing insurance products by women? How might technology be used to design thoroughly thought out, context-specific insurance products for women?